Seeing What is Right before Our Eyes
It is obvious in today’s world that people are busy. They are busy running around trying to meet deadlines and taking care of all the big and important things in their personal and professional lives....
View ArticleBranding is a Relationship
Branding is probably one of the most important aspects of marketing out there. Branding is what makes your first impression, your last impression, pretty much all of your impressions. Branding was a...
View ArticleThe Olympics are a Test of Skill
The Olympics are a time when the whole world pays attention to some healthy competition and to one country … the host country. The 2008 Summer Olympics are being held in Beijing, China this year and...
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Spreading the Holiday Cheer
Holiday cards can be one of the easiest holiday chores to ignore. They truly are painstaking. Keeping track of all the people that you are sending cards, making sure that you have the right address for...
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What is Graphic Design?
An intern’s perspective So many people do not understand what graphic design is, or believe they do. For one, it is not art or decorative. Graphic design is a message that communicates to an audience....
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Photo-Graphic Design
Good photos helpful for Graphic Design Photographers produce and preserve images that convey a message without the need for words. They can tell a story, record an event or give off an art vibe. I was...
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Marketing: All Wheels need to be in orbit.
Introducing the Lunar Cycle: All marketing wheels need to be in orbit! *Note: Our model is to serve as a summary of good marketing practices. To be successful in business, you have always needed a...
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Hotel ZaZa – A Branded Success
A little over a month ago, I headed to Dallas with a very good friend. Since it was a girls’ weekend, we decided to pamper ourselves and stay at Hotel ZaZa. I had not heard of the boutique hotel before...
View ArticleThe Written Word – Making a Comeback
I’ve noticed more and more lately that writing is sort of “last week.” It’s old school. Blame it on technology, if you like. Pick one: whether it’s cell phone texting, word processing auto correct,...
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What are QR codes and Why Should you be Using them in your business??
Many of you (hopefully most) have seen these little box codes start popping up everywhere. What most of you don’t know is that these Quick Response (QR) codes have been around for some time now. They...
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What Does Color Say About You?
Your mother actually knew what she was doing when she choose the color pink for the carpet in your childhood bedroom. Pink has a calming effect and is considered very tranquil; which is why you were...
View Article2013 Color Trends
One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit...
View Article2013 Color Trends
One of the biggest factors in determining an effective advertisement is its color and the message it conveys. For example, being in a baby store with bright red and aqua might make you a bit...
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The Do’s and Don’ts of Logo Design
We can all probably think of logos that speak to us. They have their own unique look and feel. Each one tells a different story and appeals to a specific audience. So, how are these logos created? And...
View Article5 Tips For Communicating With Your Graphic Designer
Communication is one of the most important parts of the design process. A good designer will check in with you early and often. Between all the mockups, feedback, revisions, and testing, we love to...
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